Minimize risk to your organization
Whether you are running a community organization, business, or are in government a crisis can occur at any time. While crisis cannot always be averted, organizations should always be prepared in the event that they do occur.
While it is not always feasible to have an on-staff representative who is skilled and knowledgeable in crisis management, your organization should always have a course of action ready to go at a moment’s notice.
At CrossConnect Media, our team has valuable crisis management experience and have the expertise to provide one-time crisis management advice or ongoing support over an extended period of time.
We provide you with the skills you need to address the media during a crisis in a way that will bring positive results.
How to Prepare for a Crisis
Unfortunately, you cannot prevent a crisis from occurring at your business or organization. However, you can be prepared in the event that one does occur. Ensuring that your organization or group is properly prepared for a crisis means that you can act quickly to dispel negative backlash or media attention.
Our CrossConnect Media team is comprised of former journalists who are well versed in the ever-changing media landscape. As such, we have the skills and knowledge necessary to help your organization navigate the aftermath of a crisis.
We offer crisis management consultation, and can help prepare your team to deal with various media outlets. We will teach your organization’s representatives effective crisis communication and set up a crisis management strategy.
Not being properly prepared for a crisis can end up causing more damage in the long run. While the CrossConnect Media team is always available for crisis management consultation, here are a few things your organization or business can do to be prepared:
- Anticipate The Crisis – together with our team we can brainstorm potential situations that could lead to a crisis. This exercise will not only help you to potential advert any crisis but also allow you to prepare responses should it occur.
- Identify Key Players – Before any crises take place, make sure that you have a strong team in place. Identify who is best to liaise with the media and set up media training to prepare them for interviews and media correspondence.
- Monitoring and Communication – In the event of a crisis, it is important to have a strong line of communication amongst your crisis management You will need to put procedures in place to ensure that each member can be quickly notified and able to monitor the situation until it is over.
Analyzing the Aftermath
Once the crisis has been successfully managed it is important to take note of all that happened. Analyzing the aftermath any organizations crises offers insight and helps to prevent something similar from happening in the future.
Our team will work with your organization to evaluate what worked well and what could use improvement. Doing so will ensure that any future crisis will be managed in a positive and successful manner.
Once a crisis has begun the best strategy is to be proactive and to learn from each situation. Together, the CrossConnect media team can help your organization manage any crisis while also using the situation as an opportunity for growth.
CrossConnect Media are Your Crisis Management Experts
CrossConnect Media can offer your organization or business with a strong crisis management strategy and media training. Moreover, our team is here to help your organization successfully communicate with media outlets for a positive outcome.
You can trust CrossConnect Media’s team of former journalists to deliver results for your organization. We are here to help prepare your business or organization with the media skills and savvy to improve your public relations but overall organizational success.
Our team is here to help you with any questions that you might have and to work out what specific plan or strategy will work best for you.