CrossConnect Media Delivers Results
With today’s digital landscape and propensity for immediate communication having a strong media strategy has never been more important.
Moreover, Canada’s media landscape is always challenging and can be difficult to navigate while also running the day-to-day operations of your business or organization.
Strong media strategies involve identifying the characteristics of the target audience or market and defining the specific media channels best to reach the group and successfully deliver the message.
Our team of experienced media professionals will work closely with your organization to develop the best media strategy unique to your needs. Our team specializes in Canada’s diverse communities and can offer insight on sensitive or difficult situations.
An effective communications strategy is vital to any company, organization, and every level of government. Our team provides you with the best insight and strategy to develop a communications plan catered specially for your business or organization.
Our team will work directly with you to identify your main points, target demographic, and desired message. From there, we will work to create a Vancouver media strategy. We can also work to develop a provincial or federal strategy depending on your organizations goals.
From the creative process to the point of execution, we work together with your team to achieve your organizational goals.
In addition to getting your stories and message to the media, we also understand that an organization needs to invest in itself to continually improve and grow.
Our team is happy to conduct qualitative and quantitative research regarding your organization’s public relations structure and workflow. This research will allow us to write reports and provide recommendations that will help your organization or business succeed.
A strong relationship between your organization and the media can be hard to forge without the right contacts. The CrossConnect Media team are a team of former journalists with strong local and national media contacts, who know how to pitch creative and impactful story angles to media.
As former journalists, we can help your organization form strong media relations and connect your organization or business with the right outlets for your specific needs.
Our team can organize and coordinate interview requests for your organization and liaise with media on your behalf.
We specialize in both mainstream and ethnic media communications, so that you are able to expand your reach across cultures.
Once our team has helped your organization to form a healthy media relations relationship with your preferred outlets, you will need to appoint personnel to liaise with these outlets. Whether it is to give interviews, provide cultural insight, or add commentary to an existing story, your spokesperson will need to be well versed in speaking to and dealing with media personnel.
Finding and training a media spokesperson can be a challenging and stressful experience for some organizations. Most organizations lack the time and expertise to conduct such training.
With our professionally trained team of former journalists, CrossConnect Media provides one-on-one training for your organization’s potential spokespersons, assisting them in developing key messages about your company and your brand.
CrossConnect Media is Your Vancouver Media Team
CrossConnect Media can offer your organization or business an expanded media reach. Moreover, our team is here to help you bridge the gap between mainstream and ethnic media organizations.
You can trust CrossConnect Media’s team of former journalists to deliver results for your organization. We are here to help prepare your business or organization with the proper media strategy and media training to not only improve your public relations but overall organizational success.
Our team is here to help you with any questions that you might have and to work out what specific plan or strategy will work best for you.